The Great Australian Outback Cattle Drive

Key Event Managers Australia staff have worked on a number of events where increased tourism has been a driving key performance indicator and have a full appreciation and grasp of what is required to achieve these objectives.

EMA Director Jodi Pfitzner is pleased to report that during her time as Event Manager for the 2005 The Great Australian Outback Cattle Drive the event was identified as Tourism Australia’s icon Outback Australian Event and won the State tourism award for ‘tourism product marketing’ and was nominated for the 2005 Australian Travel and Tourism awards in the category of ‘best innovative tourism. Jodi was heavily involved with the negotiations and proposals and submissions.

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